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2021
Pigna

"Pigna is a historic Italian company, a brand of Made in Italy. Since 1839, even before the advent of the television set, it has accompanied the creativity of Italians every day, at school, in the office, in their free time." This is what we read in the incipit of the letter of the President of Cartiere Pigna s.p.a. to historically frame the role and context of the company in the first Sustainability Report that was designed by Dondina Associati studio.

The identity project was constructed using glyphs and punctuation marks in different scales, shapes and colours in a dynamic balance of different motifs and patterns but always traceable to a single origin of consistent iconographic consistency.